Ogilvy appoints Asia Pacific talent chief

Alan Couldrey has been appointed chief talent office for Ogilvy & Mather Asia Pacific.

Couldrey will continue in his role as CEO of Brand Union Asia Pacific, which he has held for five years.

As Chief Talent Officer, Couldrey’s main responsibilities will include recruiting top talent to Ogilvy, employee development and training, as well as overseeing the company’s HR function. He will report directly to Paul Heath, Chairman and CEO, Ogilvy & Mather Asia Pacific.

Prior to his role at The Brand Union, a sister company of Ogilvy, he has been CEO of various Ogilvy & Mather offices in the region including four years in Thailand, three in Vietnam and twelve in Indonesia. He started his career with Ogilvy & Mather in Hong Kong as a copywriter before moving to Jakarta as creative director.

Commenting on the issue of talent in Asia, Couldrey said: “The key to success for an organization like Ogilvy is its ability to attract the right talent, to find the right mix of talent for today and the near and coming future, and to challenge, train, stimulate and reward those people with an exciting career that once you pick up you simply can’t put down.”