Octopus Cards expands voucher scheme benefits, inks merchant partnerships

Octopus Cards is expanding the voucher scheme benefits by offering over HK$250 million worth of cash rewards to all existing and new customers, enabling customers to earn cash incentives easily.

The campaign came upon the commencement of the second phase of Consumer Voucher Scheme 2022. All new and current customers will be automatically enrolled in the “Spend and Earn” promotion, and they will receive cash rewards worth up to HK$200 when spending consumption vouchers with Octopus cards, while new customers will enjoy additional welcome cash rewards.

During the promotion period, every HK$200 or above retail transaction is eligible to earn a ‘Spend & Earn’ stamp. The first one million customers to collect eight stamps will receive a cash reward of HK$50. The first one million customers to collect 12 stamps will earn a cash reward of HK$150.  New customers will receive HK$30 in cash rewards as a “Welcome Offer” for switching and choosing Octopus to collect consumption vouchers for the first time.

Apart from that, Octopus Cards is also partnering with popular shopping malls and merchants to launch over a hundred promotional offers and is readying exclusive rewards with MTR Corporation (MTR), The Kowloon Motor Bus Co. (1933) Ltd (KMB), Citibank, ZA Bank and others.

Angus Lee, Octopus Cards’ CEO said, “Octopus has been the most preferred choice for collecting consumption vouchers in 2021, gaining support from about 70% of recipients. A customer survey also showed that convenience and ease of use at our extensive merchant coverage are key reasons for choosing Octopus. As the 2022 (Phase II) CVS coincides with Octopus’ upcoming 25th anniversary, we want to celebrate it by sharing over HK$250 million worth of cash rewards with our customers.”

Rita Li, the company’s sales and marketing director, said: “In the 2022 (Phase II) CVS, our rewards are tangible and easily reachable with an abundant quota. Customers simply need to spend and earn and do not have to rely on chance. The merchant offer e-coupons we introduced last year have been used over 7 million times, with excellent customer feedback. This year, we are continuing our partnerships with popular shopping malls and merchants for a wider range of fantastic offers.”

“We are also collaborating with MTR, KMB, Citibank and ZA Bank for exclusive offers for Octopus customers, such as monthly pass purchase discounts and account-opening incentives. We’re excited to see how our customers enjoy the summer season with diverse experiences and offers throughout the city!” Li added.

Earlier in May this year, global smart commerce platform Shopline added Octopus as its latest payment method with an aim to capture opportunities from the new round of consumption voucher scheme.

The platform said 37% of its consumers had used stored value facilities (SVFs) for payment in 2021, overtaking previously popular payment methods such as credit card (21%) and bank transfers (13%). The shift of preference reflects that consumers are more intent on using stored value facilities as their priority. Therefore, the platform now accepts Octopus as a payment method, adding that merchants are able to connect to the Octopus payment interface after successfully creating an account through the Octopus App for Business. 

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