Octagon restructures APAC management team

Octagon, the global sports and entertainment marketing arm of Interpublic Group, has bolstered its Asia Pacific operation with a restructure of its regional management team and the return of Ben Hartman to lead the organisation APAC-wide from Sydney.

The restructure has seen Hartman, a 10-year veteran of Octagon return to The Rocks based office as managing director, APAC responsible for Octagon operations pan regionally, supported by a key regional team based in Singapore.

To support the growth, Hartman has appointed Singapore based regional strategy director Adam Hodge to the newly created head of strategy, APAC and appointed Lizi Hamer as Octagon’s regional creative director. Previously at Arcade, Hamer has also worked in agencies such as Saatchi & Saatchi, Sapient Nitro and McCann.

Hodge’s role will cover research and fan insights, as well as leading creative strategy for clients and teams across the region, working closely with Hamer and the management team to drive the growth of the agency.

“Brand marketers in the Asia Pacific region are laser-focused on engaging with consumers through the things they are most passionate about, and I’m honored to be leading this team as we get increasing opportunities to create innovative campaigns that connect our client brands with the things in their life that makes their hearts beat a little faster” said Hartman.