OCBC has partnered with SPHMBO in a move to dominate the multimedia space at HDB Hub. The bank is taking up the digital LED screen with its top mount branding and wall banner.
A prominent OCBC logo is also placed to remind customers of the bank's brand location on level two. This is accompanied by a wall banner stretching 22m by 3.4m promoting key messages about OCBC 360 Account and its offerings.
The creative execution uses an engaging LED screening of a series of four videos that showcases local celebrity Michelle Chong sharing a suite of OCBC’s innovative digital services such as OCBC OneTouch, Easy Access Insurance, and OCBC PayAnyone.
This out-of-home execution aims to maintain the bank's share of voice in the market by communicating its suite of products and services to the targeted audience. Riding on the visibility of the execution, at HDB Hub, OCBC intents to convey the message of providing a better banking experience as well as to drive foot-traffic to the OCBC Bank branches.
Goh Theng Kiat, chief marketing officer, global consumer financial services, OCBC Bank said: “HDB Hub is a natural choice for OCBC to progress into dominating a multimedia space. The combination of digital and static display tells a more dynamic story and at the same time reinforces a call-to-action on one of our strongest products, the OCBC 360 Account. With the closest OCBC branch only footsteps away, it is even more compelling for the commuter to complete this journey and start a conversation with us."