OCBC Bank appoints agency to handle FRANK

OCBC Bank has concluded its pitch for its youth banking brand Frank appointing Isobar Singapore as its new agency.

The contract is for two years with an option to extend for another one year.

The pitch was first called in November last year and R3 was then handling the pitch. Incumbents on the account include Arcade and Wild Advertising & Marketing.

In an exclusive statement to Marketing, a spokesperson said FRANK by OCBC has witnessed “significant growth” under the leadership of its past agencies.

“As FRANK by OCBC’s target lives and breathes in the constantly evolving digital space, we believe the best agency model to take the brand forward is to have a full-service digital agency as the lead brand agency. We are heartened by the response and would like to thank all agencies who have participated in the pitch, “she added.

OCBC launched Frank as a sub-brand in May 2011 to cater to the youth market.