OCBC Bank has plans to refresh its OCBC Cycle event in Singapore and Malaysia and is on the hunt for a new event organiser to do so.
The bank is calling for tenders from interested event organisers and the tender opens today. Interested event organisers are urged to submit their bids by 6 August 2014. The previous event organiser for the OCBC Cycle Singapore and OCBC Cycle Malaysia was Spectrum Worldwide. OCBC said that the contract had ended with Spectrum and declined to comment further on the relationship.
OCBC Bank CEO Samuel Tsien said that the bank is looking for a new organiser to help it "re-invent" the OCBC Cycle. He added that the bank is looking for “innovative ideas” for the event to be more imaginative. “Basically, we don’t want to be just Asia’s best; we want to redefine what it means to be the best cycling fiesta out there,” said Tsien.
A major marketing move for OCBC, the bank spends millions each year on the events.
Following the appointment of the new event organiser, OCBC Bank will launch the new OCBC Cycle in the fourth quarter of 2014. In a release, the bank said it hopes to now offer new experiences for all participants at the latest iconic venue, Singapore Sports Hub for which it is the Premier Founding Partner. Meanwhile, the OCBC Cycle in Malaysia will continue to be held at Dataran Merdeka, Kuala Lumpur.
The inaugural OCBC Cycle Singapore was held on 22 February 2009. OCBC Cycle Malaysia was first held in Kuala Lumpur from 14 to 16 October 2011. The goal for OCBC Cycle Series is to deliver safe and healthy opportunities for friends and families to cycle together on closed roads. The size of the participation will continue to be dependent on the safety considerations as advised by the organiser, a key priority for the events.