NWD rolls out crowd-donation platform 'Share for Good'

Hong Kong developer New World Development has launched a crowd-donation platform in response to the increasing number of citizens self-quarantining at home and the rising demand for anti-epidemic supplies, helping the underprivileged amid the pandemic.

The platform "Share for Good" matches donors and beneficiaries via technology, improving the efficiency of the donate-and-deliver process. Connecting beneficiaries, non-profit organisations and donors, the platform can be accessed through the official mobile app and website. Key partners in the platform include Yan Chai Hospital and over 30 non-profit organisations, with on-demand delivery platform Lalamove providing logistical support to ensure that donations coming from all corners of Hong Kong can be matched, handled and delivered to everyone in need.

“Since Hong Kong’s outbreak of the fifth wave of COVID-19, Lalamove has supported different communities in need. We also decided to join New World Development’s Share for Good initiative as the official logistics partner, through which we will deploy our fleet and leverage our logistics network to provide timely delivery, supporting Hong Kong and playing our part in this fight," said Shing Chow, founder and CEO of Lalamove.

Registered donors can donate items listed on the platform or requested by non-profit organisations. They can choose to make in-kind donations or donate cash for the bulk purchase of supplies. With in-kind donations, the platform will match the donors with their selected non-profit organisations directly for donation and delivery arrangements. Donors may also choose to make “cash donations for supplies”. All cash donations will be collected by Yan Chai Hospital, which will then purchase supplies in bulk, and deliver them to the non-profit organisation or social enterprise according to the donors’ preference.

New World Development has donated 200,000 items through the platform and, together with Lalamove, has committed to covering all logistical costs of the platform. The participating organisations have also compiled a list of 13 most-needed items, which include rapid antigen test kits, supermarket cash vouchers, and fast food coupons, to name a few.

"Through the online platform, we hope to unite different communities during this difficult time, and using technology we can quickly and efficiently match donors with beneficiaries, so all supplies effectively reach those in need. We believe that every donation is an act of sharing love among the people of Hong Kong," said Adrian Cheng, CEO of New World Development.

Since the outbreak of the fifth wave, New World Development has rolled out a series of anti-epidemic initiatives. It has offered a number of facilities for free, including Pentahotel Hong Kong, Kowloon, as a community isolation facility; Hyatt Regency Sha Tin for frontline healthcare workers, and over 500,000 square feet of space at the Hong Kong Convention and Exhibition Centre phase 2 for the storage of medical supplies.

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