NUS Lee Kuan Yew School of Public Policy (LKSPP) has appointed Click2View for the provision of content marketing services for a period of one year, with an option to extend for another two years. Click2View will be tasked to handle the school’s content strategy, content development, content amplification as well as reporting and optimisation across Asia Pacific.
The agency will be tasked to create articles for the site and social channels as well as info-graphics and videos. David Austin from editorial will be leading the project and it will be overlooked by Simon Kearney, CEO at Click2View.
“We’re excited about teaming up with LKYSPP on their flagship digital platform Global-Is-Asian to encourage change through compelling journalism and thought leadership,” Kearney said. Click2View specialises in editorial, video production and content marketing services. Among the list of clients it works with include Visa, Singtel, Mediacorp, Porsche and Thales.
Meanwhile, last year, Neal Moore, co-founder of content agency Click2View (C2V) sold his 50% share of the company to entrepreneur James Ient. Moore co-founded the business in October 2010 with Kearney.