ntv7 redefines its position

Malaysia - Media Prima's ntv7 reaches its 15-year mark this year, and kicks off its milestone with a new positioning.

The new positioning makes itself appeal to the modern urban progressive adults (MUPAs) who are made up of 25 to 45 year olds with an urban and global mindset.

As the channel now boasts of showcasing premium brands to a bigger audience than before, ntv7 will be rolling out its action plans this year reinforcing its focus on content strategy, trade strategy and viewer interaction and communications strategy.

"ntv7 went through a positioning exercise by determining what it can do more for its viewers and advertisers, while further strengthening its 15-year legacy of inspirational, feel good values," said Airin Zainul (pictured), group general manager of ntv7 and 8TV.

In enhancing its content, ntv7 will be acquiring strong movie titles, while increasing high-quality comedies and documentaries. The look and feel of the station will also be incorporated to complement its strong content.

"Although there are a lot of emerging platforms of content providers out there, I think what we need to focus is our content as that's what matters most to our viewers," said Zainul.

The new year will also see the channel further engage viewers through interaction, with plans to get the community involved through events and campaign tie-ins such as Bella Awards, Feel Good Run, Yuan Carnival, ntv7's 15th anniversary celebration and many more.

The channel will also be leveraging and making use of every online and social media platforms to draw close to its viewers.

"The entertainment industry has always been a competitive industry. I think what's more challenging for us is to keep up with the changing habits and lifestyle of our viewers," Zainul added.