NTUC Income helps keep medical bills low

NTUC Income has launched its latest campaign demonstrating how its insurance plans take the load off its customers' medical bills.

Created by BBH Asia Pacific, the campaign features NTUC Income's health insurance policy, highlighting the significant contrast in the high cost of medical bills in the event of serious illness, versus a more affordable cost with proper insurance coverage.

The campaign includes print, outdoor, radio and online banners and features the diseases that top the list of health problems in Singapore - stroke, dengue fever, heart attack, breast cancer, colon cancer and lung cancer.

The campaign targets consumers with insufficient or incorrect healthcare coverage.

Lynette Ang, NTUC Income's senior vice president and head, sales & marketing said: "As a major health insurer in Singapore and given our ‘Made Different' proposition, NTUC Income approached this campaign in a manner to urge Singaporeans to undertake necessary planning and provide for their long term medical and financial needs."

Charles Wigley, chairman BBH Asia said: "NTUC Income's role in Singaporean society is to ensure people are properly insured. In this instance they wanted to highlight the risks associated with putting off healthcare planning. We needed to create a campaign that would stop those people in their tracks and get them to take action."

The campaign will run across Singapore over the next few weeks.

Created by BBH Asia Pacific, the campaign features NTUC Income's health insurance policy, highlighting the significant contrast in the high cost of medical bills in the event of serious illness, versus a more affordable cost with proper insurance coverage.

The campaign includes print, outdoor, radio and online banners and features the diseases that top the list of health problems in Singapore - stroke, dengue fever, heart attack, breast cancer, colon cancer and lung cancer.

The campaign targets consumers with insufficient or incorrect healthcare coverage.

Lynette Ang, NTUC Income's senior vice president and head, sales & marketing said: "As a major health insurer in Singapore and given our ‘Made Different' proposition, NTUC Income approached this campaign in a manner to urge Singaporeans to undertake necessary planning and provide for their long term medical and financial needs."

Charles Wigley, chairman BBH Asia said: "NTUC Income's role in Singaporean society is to ensure people are properly insured. In this instance they wanted to highlight the risks associated with putting off healthcare planning. We needed to create a campaign that would stop those people in their tracks and get them to take action."

The campaign will run across Singapore over the next few weeks.