A campaign by NTUC Income Insurance (pictured) depicting life insurance is as being as essential to people as rice, bread and milk was the big winner at the SPH iink Awards last week.
Creative agency BBH Asia-Pacific won for the campaign "Essentials" for their client NTUC Income Insurance Co-operative, winning Gold in the ‘Print Single -English' category as well as the ‘Print Campaign - English' categories.
The campaign also won the Grand Prix prize with a cash prize of SG$8,000.
Points were allocated to the winners and finalists of each category. The highest scoring creative and media agency across all categories were crowned the iink Creative Agency Of The Year and the iink Media Agency Of The Year, with the titles going to BBH Asia-Pacific for creative, while PHD Singapore was named iink Media Agency Of The Year.
In addition, "Aspirations" by creative agency Orijen for their client UBS AG won the Readers' Choice Award.
Members of the public were invited to vote for their favourite ads from 30 July to 12 August. The finalists were also featured at a public showcase at ION Orchard and VivoCity.
The Awards was originally launched to honour the best print advertisements and the creative people behind them. In 2009, a new category was added to recognise those who embrace creativity not just through print advertisements, but also in other SPH media platforms via integrated campaigns.
To be eligible for the ‘SPH is On Campaign' category, entries must have appeared in at least one other SPH marketing platform besides newspapers.
The winning advertisers from print categories received a complimentary full-page advertising space in either of SPH's flagship newspapers - The Straits Times or Lianhe Zaobao, and winning advertisers from other categories such as digital, radio and out-of-home received SG$30,000 of ads in their respective media categories.