MediaCorp’sÂ The LaurelsÂ annual award show, recognising Singaporeâ€™s favourite ads has added two new awards to its categories.
This year, for the Public Voting Awards, two new awards have been introduced â€“ Favourite Print Ad and Favourite Outdoor Campaign.Â Each year, the local audiences cast their votes for their favourite TV and radio commercials (previously known as Viewersâ€™ Choice and Listenersâ€™ Choice).
For the qualifying period of 1 January to 31 December 2014, advertisers with a minimum ad spend of SG$150,000 nett on MediaCorp television channels are eligible to submit entries for theÂ Favourite TV Commercial category. The minimum ad spend for all other Favourite awards are SG$50,000 nett on the respective MediaCorp media platforms.
Three Professional Awards
For the Professional Awards, no minimum ad spend is required for submission for Best Transmedia Campaign. However, the campaign must have run on a minimum of two media platforms which include MediaCorp television channels, radio stations, print publications, Out-Of-Home and digital media.
Entries conceptualised locally for the Public Voting Awards will automatically qualify for Best Homegrown Award while entries with the highest score from the judges across the board will win the Best of Show.
Entries are open untilÂ 23 January 2015. The jury panel consisting of creative veterans will be led by a jury president, Joji Jacob, group executive creative director from DDB Singapore.
Submitted entries will be assessed by the jury panel that will pick five finalists for each of the Favourite Ad awards to go into public voting. They will also decide the winners of each of the three Professional Awards – Best Transmedia Campaign, Best Homegrown Award and Best of Show.
Public voting for the four Favourite Ad awards will take place from 1 to 28 March 2015, with five finalists in each award. Results for both the Public Voting Awards and the Professional Awards will be announced at the Awards Show on 16 April 2015.
Winning advertisers and finalists of each of the awards will win bonus media credits with MediaCorp, while the media agency and creative agency of the Best Homegrown Award and Best of Show will be awarded SG$5,000 cash each.
|Public Voting Awards â€“ Your Favourite Ads|
|Favourite TV Commercial||1 Grand Winner
|Favourite Radio Commercial||1 Grand Winner
|NEWFavourite Print Ad||1 Grand Winner
|NEWFavourite Outdoor Campaign||1 Grand Winner
|Best Transmedia Campaign||1 Grand Winner|
|Best Homegrown Award||1 Grand Winner|
|Best of Show||1 Grand Winner|