Lenovo has created a New Year-focused app that allows people all over the world to share their 2013 resolutions. The campaign concept was created by Saatchi & Saatchi Singapore and implemented by social media agency, We Are Social.
The activity focuses on Lenovo's campaign theme of ‘Let's make this the year of Do'. We Are Social's Singapore and London offices have built the "Year of Do" Facebook application for the brand's global community.
The app has been built on a single platform and deployed on a local level across 24 countries in 16 different languages. It's social sharing features that lets users commit publicly to their New Year's resolutions across Facebook and Twitter.
In the APAC region the app is available in Australia, New Zealand, Singapore, Malaysia, Thailand, Vietnam, Philippines, Indonesia, India.
Rod Strother, director of the Digital and Social Centre of Excellence at Lenovo said the app is part of "Lenovo's commitment to enabling people to achieve their goals."
"We're confident that by aggregating a tapestry of global resolutions, our communities around the world will be spurred on to do more and make 2013 the year of achieving great things," he added.
The campaign was created based upon research that has showed that 78% of all people who make New Year's resolutions fail to keep them, but those who were successful found encouragement by going public with their goals.
Lenovo has also released two new additions to its family of convertibles with the ThinkPad Helix, a premium for business professionals featuring a "rip and flip" design, and the IdeaPad Yoga 11S, the first multimode mini Ultrabook equipped with Intel processors and featuring Windows 8.