Nokia-branded smartphone licensee HMD Global names APAC marketing head

HMD Global, licensee of Nokia-branded smartphones and tablets, has appointed Shane Chiang (pictured) as its head of marketing for Asia Pacific. Chiang, in this newly created role, reports to James Rutherfoord, VP, Asia Pacific at HMD Global.

As head of marketing, he will be leading a team of marketers to handle digital, social, channel and product marketing. Marketing understands he is also in charge of agency relations working with Gloo PR as its communications agency in Singapore. HMD Global did not comment on agency partnerships.

Chiang was previously head of marketing and VP of cities with Honestbee. In his role, he handled a number of functions ranging from PR to business development and country management.

Before joining the online delivery services platform, Chiang worked at HTC for nearly four years, before leaving the company as head of marketing communications for South Asia. He also held the global communications role prior to his departure from HTC. Chiang also worked at SANDS Harvest International, Next Generation Media and Zhanjiang OEM Electric Equipment.

Finnish start-up HMD Global was founded nine months ago to create a new generation of Nokia-branded smartphones. It recently launched its flagship Android smartphone Nokia 8.