NLB raises PR tender
National Library Board has posted a tender for the appointment of a public relations agency to undertake professional services for the Singapore Memory project. The tender closes at the end of the month. The contract is from November 2012 to March 2013. This is the first time NLB is looking for a public relations agency for the project and previously worked with XM Asia to develop a virtual platform to collect and share memories leading up to Singapore‘s 50th birthday in 2015.
ACRA on agency hunt
Accounting And Corporate Regulatory Authority has called pitch for an agency to manage consultancy services for branding with an option to handle creative conceptualisation and execution of its marketing campaign for Pro-Tem Singapore Accountancy Council. The account is slated for two months. The closing date for the tender is 2 November.
PR communications bags new wins
PR Communications has been appointed as the PR agency for three accounts. La Putri, a fine jeweler that creates hand-crafted jewellery, appointed the agency in October while DoctorPage.sg, an e-health portal and Konica Minolta Business Solutions Asia, a business solutions company, appointed the agency in September.
Standard Chartered takes affluent focus
Standard Chartered bank has launched a local campaign titled “Priority Banking Time Deposit Promotion” that serves to increase bank deposits and attract affluent customers to bank with Standard Chartered Bank. The campaign runs on print and on site of the bank branches. The bank worked with creative agency TBWA Singapore and media agency OMD. Ads have rolled out and will continue to be placed over the next few weeks.
The Entertainer hits Singapore
The Entertainer, an international Dubai-based company has selected Ate Integrated Communications to launch the brand and raise awareness in the Singapore market. The Entertainer contains ‘one for one’ vouchers for customers across lifestyle markets and is an annual publication. Ate Integrated Communications was selected by The Entertainer in September following a pitch. Ate will be garnering awareness through social media and traditional PR means.