NLB Calls Pitches, Accor Makes Top Changes

NLB calls for two pitches

The National Library Board (NLB) has called for a pitch for marketing services for its Speak Mandarin campaign, requesting for media planning, negotiation and buying services. The pitch closes on 16 July. Last year, NLB appointed Red Ink Communications for its campaign, while Dentsu was its creative agency of record in 2010.

Additionally, the Board has also called for a PR pitch to implement a six-week fan acquisition campaign, with an aim to boost its number of fans for its Singapore Memory Project Facebook page to 12,000 likes from July. The virtual platform, a collaboration with XM Asia, was launched in March, calling Singaporeans to upload their best memories and stories in line with the country's 50th birthday in 2015.

BBC gets in the Olympic spirit

In line with the upcoming London 2012 Olympic Games, BBC World News has rolled out a four-part series ‘Faster, Higher, Stronger: Stories of the Olympic Games'. The series takes an in-depth looking into the history of the global event, focusing on four competitive fields, including the 100-metre sprint, the 1500-metre race, swimming and gymnastics. The series will premiere worldwide this Saturday, 30 June.

Accor beefs up senior leadership

International hotel group Accor has made changes to its executive team, bolstering its expansion in Asia Pacific. Paul Richardson has been appointed chief operating officer for Greater China, while Simon McGrath will take on chief operating officer for Pacific. Additionally, Garth Simmons has been named vice president for New Zealand and Fiji, with Patrick Basset to assume the role of senior vice president for Accor's Thailand and Indochina operations.