NIVEA MEN and FCB KL get in on football fever

NIVEA MEN wants Malaysians to be part of the world class football action and stand a chance to win prizes worth up to RM30,000, with its new campaign, the World Class Line Up Challenge.

Each week, participants stand a chance to win prizes such as FujiFilm Mirrorless Cameras, Ray-Ban Shades, Bose Speakers, and Harley Davidson Accessories. Participants can improve their chances of winning when they purchase the any NIVEA MEN products, including the new DEEP Deodorant or Mud Foam products range, that feature the magnetic absorption of charcoal for a fresher, cleaner feeling.

The World Class Line-up Challenge deepens NIVEA MEN’s engagement with Malaysian football fans, complementing its on-going MYPadang football activation campaign (also created by FCB Kuala Lumpur) which recently won four Golds at the 2018 MARKIES awards.