Nissan nabs rising tennis star Naomi Osaka as new ambassador

Nissan has appointed Naomi Osaka (pictured) as its newest brand ambassador. As part of the deal, Osaka will be appearing in global promotions and advertising for the Japanese car brand. In addition, Nissan will support her activities as a tennis player, including the provision of Nissan vehicles at her tour destinations.

The move comes days after Osaka won her first Grand Slam championship, beating renowned tennis champion Serena Williams. The deal also marks Osaka’s first public appearance following the championship.

In a statement, Osaka explained she was drawn to partner with Nissan due to its strong Japanese DNA and global competitive spirit. Osaka is of Japanese-Haitian ethnicity and currently competes for Japan. She added that Nissan as a brand is always challenging expectations and she looks forward to bringing its vision for driving excitement to new audiences around the world.

“This week has been a dream come to life, and I’m so honoured to represent Japan and Nissan on the world stage,” Osaka said.

Asako Hoshino, senior vice president at Nissan Motor Co., said that with a “combination of grit and grace”, Osaka is not afraid to take on the best tennis players of this time, and win.

“This is the same spirit of performance that Nissan has embodied throughout our history – exemplified most recently by the Nissan LEAF, which defied the odds to become the best-selling electric vehicle in the world. And just like Osaka, Nissan is just getting started,” Hoshino added.

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