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Nissan appoints creative agency for Navara launch

Automotive company Nissan has awarded BnBC Advertising creative duties for its Navara model.

The account win came on the back of a pitch and the agency is contracted for one year, covering the Malaysia market only. It is tasked to handle ATL and BTL executions for the brand. BnBC will create Navara’s tagline and conceptualise the bid idea for the launch of the Navara pick-up truck.

Though the account is on a project basis, BnBC has been on Nissan’s panel of ad agencies for four years. It won the All-New Sylphy 2014 launch as well as The All-New Xtrail 2015 launch against the company’s current agency of record, TBWACreative Juice.

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