As part of an initiative to maintain its current market leader position in decorative paints, Nippon has created the Re:Think. Re:Create.Expo.
A walk-through space spanning 12,000 square feet at the Nippon plant in Shah Alam showcases the use of its paints on different surfaces, such as walls, metals, glass, flooring wood, and more.
Yaw Seng Heng, managing director for Nippon Paint Malaysia, said innovation is crucial in an industry which is growing organically at 5% per annum.
“We hope the Nippon Paint “Re:Think.Re:Create. Expo will push the boundaries of paint, provoking our visitors to re-think paint and re-create possibilities for all their upcoming projects. This is a key strategy as we continue to grow the market through offering creative and sustainable solutions for the future,” said Yaw.
The Re.Think. Re:Create.Expo is only open to business partners and industry professionals.