Nils Andersson to step down from Y&R

Y&R China’s chief creative officer Nils Andersson will step down from his role amid a wider shake up of its creative team.

Andersson is believed to be joining TBWA as president of its China operation. A TBWA spokesperson said a major announcement is due this morning (Friday 27 March), but the nature of the announcement was not revealed.

Andersson joined the agency in 2010 as chief creative officer and regional head of art for Asia. Prior to that, he was group executive creative director at Ogilvy & Mather Greater China.

“We thank Nils for his overall guidance of the Y&R China creative teams,” said Y&R Asia chief creative officer Marcus Rebeschini. “He has truly helped them to deliver on his avowed intent to be world-class in China and we wish him all the best for the future.”

The agency has appointed Kien Hoe as executive creative director and Annie Boo as managing director for the Shanghai office.

Hoe joined Y&R Shanghai as group creative director in 2013 with an array of China and regional campaigns and award wins for clients including Adidas, McDonald’s and Dove.

Boo returns to Y&R after stints with BBDO China and JWT Malaysia. Prior to that he was regional account director at Y&R Kuala Lumpur. Boo’s management experience extends to FMCG and beverage industries.

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