Nikon Singapore appoints media agency

Nikon Singapore has appointed ZenithOptimedia as its media agency. The agency will now be responsible for all media planning and buying duties in Singapore.“ZenithOptimedia has displayed great passion for our business and we look forward to working closely with the agency. We believe that the integrated digital, offline and social capabilities of ZenithOptimedia will greatly enhance our strategic communication activities,” Sunny Ng, senior manager, imaging group marketing division of Nikon said.“Nikon is a leader in imaging products,” Helen Lee, managing director of ZenithOptimedia Singapore said. “We are excited to be working on such an iconic brand and we look forward to working with them to push the boundaries of content & media innovation.”The incumbent agency on the account was Maxus in Singapore. Nikon Singapore also appointed Hill+Knowlton Strategies in October last year to drive its regional public relations content strategy for the brand. Meanwhile, JWT handles its creative account.Late last year, the brand created an interactive online campaign called "Breaking free" that allowed people to watch an elite group of Korean break dancers from nine different perspectives in a high-energy film shot with the D750 camera itself.Nikon Singapore distributes consumer and professional digital SLR cameras, Nikkor optics, Speedlights and system accessories; Nikon CoolPix compact digital cameras; Nikon sports optics as well as the Nikon 1 advanced cameras with interchangeable lens system to Singapore and the Asia Pacific region, reaching over 50 countries.