Nikon picks regional media agency partner

Nikon has handed its regional media buying duties to Zenith. The agency will be responsible for centralised digital media planning and buying duties across the region.

The markets include SEA and ANZ and the appointment is for a period of one year.

This appointment came a year after Zenith won the media planning and buying account for Singapore market. The agency was appointed on the basis of its digital capabilities and strong regional understanding.

Hiroaki Ono, general manager of International Marketing Division Imaging Group, Nikon Singapore, said: “Zenith has shown great passion for the Nikon business and we are excited to see a holistic solution across performance, social and content from Zenith.”

“We are thrilled that Nikon has decided to extend its partnership with Zenith beyond the Singapore market. It is a great opportunity to demonstrate our strong integrated Digital solutions and deliver higher ROI for Nikon’s investments across the region," Helen Lee, managing director of Zenith Singapore said.