Nikon Malaysia has signed a retainer with GO Communications following the agency's successful launch of the company's Penang office in November 2011.
The agency will primarily focus on media relations duties for the brand, with a number of upcoming launches this year.
GO Communications COO Peter de Kretser (pictured right) told A+M that the remit for the appointment will be for six months to a year.
De Kretser added, "We were given the challenge to meet expectations on a project basis which we achieved with a great team. The reward was the signing of a retainer contract with Nikon."
David Ng, Nikon general manager, consumer products marketing department, said, "The decision to appoint GO Communications was an easy one as they were very successful during their appointment on a project basis."