Nikkei has partnered Chinese tech news portal 36Kr to boost coverage of startups and technology sectors across Asia. Meanwhile, 36Kr‘s English content, produced through subsidiary KrASIA, will appear on the Nikkei Asian Review as well as corporate data service scoutAsia, a joint venture launched by Nikkei and its affiliate the Financial Times.
The Japanese media group will publish articles about Chinese startups from the Japanese version of 36Kr on its electronic edition and its business database Nikkei Telecom. The partnership will help Nikkei enhance tech reporting by strengthening its coverage of Chinese and other Asian tech companies, said the company in a news release.
The two parties could also potentially work together on offline events. “The move will accelerate our global content strategy and brand recognition. It will also help increase the worldwide awareness of Chinese companies,” added 36Kr CEO Feng Dagang. Founded in 2010 in Beijing, 36Kr has published over 100,000 articles on China’s startup and venture capital scene, and reached more than 150 million readers worldwide.
The partnership is the latest in Nikkei’s efforts to develop its editorial offering, after it recently acquired DealStreetAsia in April. In 2015, Nikkei purchased FT to expand its English language content and grow its media properties internationally. Nikkei has a combined digital and print circulation of four million, including the FT.