Social Mixer 2024 Singapore
marketing interactive Content360 Singapore 2024 Content360 Singapore 2024
Nike and Jacquemus drop iconic bag shaped like the Nike Logo

Nike and Jacquemus drop iconic bag shaped like the Nike Logo

share on

Sportswear giant Nike has collaborated with French fashion brand Jacquemus on a special edition bag that has been shaped into Nike’s iconic Swoosh logo.

Named ‘The Swoosh Bag’, the black leather shoulder bag comes with an adjustable strap and the Jacquemus logo in silver hardware on the side of its silhouette.

Don't miss: Nike jumps on concert hype with exclusive NewJeans performance in SG

The bag is the first piece of the Jacquemus and Nike 2024 collection that is rumored to include American track and field star, Sha’Carri Richardson as the ambassador for the campaign, according to media reports.

Jacquemus also took to Instagram to tease the collection’s ambassador with the caption “Guess who is the face?” on its post which features a tattooed arm and long nails holding on to the bag against a plain background.

This is not the first time both brands have worked together. Nike and Jacquemus launched the J Force 1 last year which revamps its Air Force 1 sneaker silhouette with a hand-woven construction design that connects the main body of the sneaker to its sole.

The J Force 1s were inspired by traditional crafting and a desire to reintroduce the human element into shoe construction, said a statement on Nike’s website.

“Notes were taken from Nike Considered, the early-2000s project known for using minimal glue as a means to lessen the environmental impact of footwear production,” the statement added.

As consumers eagerly await the announcement of the ambassador for the collection, Nike recently collaborated with South Korean pop girl group NewJeans on a limited-edition Nike By You x NewJeans collection which will be available exclusively at Nike Orchard Road.

As part of the launch, the group performed at the Nike Orchard Road store in Singapore on 3 February, according to an announcement on Nike’s app.

Related articles:
Nike, Louis Vuitton and Chanel named most valuable apparel brands in new studyMandai makes foray into the fashion world
Nike and Tiger Woods part ways following 27-year partnership

share on

Follow us on our Telegram channel for the latest updates in the marketing and advertising scene.

Free newsletter

Get the daily lowdown on Asia's top marketing stories.

We break down the big and messy topics of the day so you're updated on the most important developments in Asia's marketing development – for free.

subscribe now open in new window