Nike blends sports and Cantonese soup culture with pop-up in Guangzhou

Nike has unveiled a “Cantonese Songyuan” (廣式湯苑) pop-up soup shop in Guangzhou, China, blending the familiar Cantonese soup culture with the spirit of sports.

As part of the campaign in collaboration with Chinese athlete Su Bingtian (蘇炳添), who hails from Guangzhou, the shop features the tagline “落足料 点会冇料到”, a Cantonese expression meaning “As long as you give your all, you will achieve results”. This not only reflects the Cantonese culture of emphasising “ample ingredients” in soup but also aligns with Nike's enduring sports philosophy.

Done in collaboration with Guangzhou Cantonese soup shop 松苑, this initiative not only continues to convey the core spirit of "Just do it" alongside athletes but also fosters an emotional connection with Guangzhou runners through local language and cultural imagery.

The pop-up is located on Ersha Island (二沙島), a popular spot for local runners in Guangzhou. After a run, visitors can enter to enjoy a bowl of freshly made herbal soup, replenishing their energy and warming up. Each bowl features a specially designed Nike Swoosh spoon, symbolising the brand's commitment to integrating the spirit of sports into everyday life and making "recovery" a part of the daily routine.

Runners who complete a three-kilometer run between 15 and 23 November can visit 松苑 and present a screenshot of their running distance to receive a free soup, limited to 50 servings per day on a first-come, first-served basis. Additionally, participants who complete 9.83 kilometers can take part in an on-site customization workshop and lottery.

Apart from the pop-up, Nike has also launched a video featuring Su daring to change his starting foot to break the 10-second barrier. To push past his limits, Su chose strict discipline. From daily training to countless self-challenges, each "ingredient" brings him closer to his goal. Every "ingredient" featured in the video reflects Su Bingtian's athletic career and conveys Nike's "Just do it" spirit—embracing challenges and giving it your all.

In addition to the pop-up, Nike has launched a video featuring Su Bingtian, who dares to change his starting foot in his quest to break the 10-second barrier. To push beyond his limits, Su embraces strict discipline. From daily training to countless self-challenges, each "ingredient" brings him closer to his goal. Every "ingredient" showcased in the video reflects Su Bingtian's athletic journey and embodies Nike's "Just do it" spirit—embracing challenges and giving it your all.

MARKETING-INTERACTIVE has reached out to Nike for more information. 

Don’t miss: Nike champions HK spirit with star athletes in new campaign

While in Hong Kong, Nike has recently brought together 13 athletes from various sports, all wearing the Hong Kong football team jersey to represent the city and cheer for the home team.

The participating athletes feature foil fencer Cheung Ka-long, swimmer Stephanie Au Hoi-shun, Vera Lui Lai-yiu (hurdles/athletics), breaking dancer B-boy Think, Christy Yiu Kit-ching (long-distance/athletics), Michael Tse Chun-yin (long-distance/athletics), Candy Tsang Hiu-tung (long-distance/athletics), Wong Tsz-to (triathlon), Crystal Vut Tsz-ying (long-distance/athletics), and basketball players Li Tsz-kwan, Kwan Hoi-pui, and Ma Tan-fung.

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