NielsenIQ renews retail cooperation deal with Dairy Farm

NielsenIQ Hong Kong has renewed a regional retail cooperation deal with Dairy Farm. 

The two-year retail cooperation agreement will see NielsenIQ Hong Kong continually provide Dairy Farm with insights and analyses about its grocery retail business and changing retail landscape of the supermarket, hypermarket, convenience, and emerging channels across six Asian markets, including China, Hong Kong, Indonesia, Malaysia, Singapore, and Vietnam.

"As the world slowly recovers from the pandemic, it becomes even more critical for retailers to understand how shoppers’ behaviours have changed,” said Yoann Painbeni, retail vertical leader of NielsenIQ Asia.

“Having access to NielsenIQ’s robust data assets will allow Dairy Farm to better understand sales, demographic trends, and consumer preferences. In turn, Dairy Farm will be able to develop, market, distribute, and scale their stores for the Asian marketplace," Painbeni added.

Kosta Conomos, group customer insights and loyalty director of Dairy Farm, also commented, "We are very pleased to continue our work with NielsenIQ, which provides professional services, data analysis, and market context to enhance our overall perspective. NielsenIQ’s capabilities assist us in enhancing our customer offering that our customers truly love across Asia.”

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