Nielsen has appointed Vishal Bali as managing director of Nielsen China, responsible for growing Nielsen’s business and operations in China.
Vishal brings with him over 16 years of experience across five different geographies in building and managing client relationships and providing consulting on various marketing initiatives.
Vishal joined Nielsen Cyprus in 2004. During his time with Nielsen, he has held numerous senior leadership roles across various areas of the business, covering markets such as Asia Pacific, Eastern Europe, Middle East and Africa.
Prior to joining Nielsen China, Vishal was the leader of consumer insights and digital retail in growth markets (spanning across Southeast Asia, North Asia & Latin America).
“Vishal’s extensive experience across the Nielsen organization, together with his acute business acumen and passion for Big Data, ecommerce and digital will be valuable attributes in this new role leading the China business,” said Yan Xuan, president of Nielsen Greater China. “I am extremely excited to have him joining our team.”