Nielsen appoints Andrea Borelli as MD of Hong Kong and Macau

Nielsen has appointed Andrea Borelli as managing director for Nielsen Hong Kong and Macau.

In his new position, he will play a key role in meeting the company’s growth goals, and refining the strategies of the Hong Kong and Macau offices to cope with the evolving needs of clients, especially during these challenging times that the industry is currently facing. 

He will also be instrumental in further strengthening Nielsen’s leading reputation in the research industry with the company’s unique and comprehensive insights as well as data.

Reporting to Cindy Shin, developed Asia leader of Nielsen Global Connect, Borelli has more than 15 years of senior management experience, including several senior roles at Nielsen such as commercial leader for the Netherlands, client service director for global Nielsen accounts, and managerial positions for various reputable FMCG manufacturers, mainly responsible for developing their strategic innovations.

“I’m thrilled to be able to lead such a strong and dedicated team of market research leaders in Hong Kong to help our clients address their business strategies in this changing and uncertain landscape,” Borelli said.

“We all know how tough the retail market is under the epidemic, but I firmly believe that with Nielsen’s unique data and insights, our clients can be a step ahead in finding growth opportunities in today’s uncertainty.” 

Commenting on the appointment, Shin said: “We are pleased to have a leader like Andrea Borelli, who has a forward-looking vision and a proven track record of building profitable businesses, of creating even greater value to our clients and maximising business impact, especially in this tough environment.”


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