Nielsen acquires Brandbank

Nielsen has completed its acquisition of Brandbank.

Brandbank serves in the area of product content creation, management and publishing solution for multi-channel retailing. The business works with major multi-national grocery and health & beauty retailers and over 6,000 FMCG suppliers in more than 16 markets. It helps them to create, manage and distribute product content optimised for shopper marketing and category planning. Brandbank also helps manage the relationship between retailer and supplier communities - minimising duplication of effort and wasted budget and maximising the value of product content.

“This acquisition marks an exciting advance in our company’s digital evolution,” said Nielsen global president John J. Lewis. “These new digital capabilities will enrich our existing global product reference information and operational processes to drive greater analytic capabilities for our clients.

“It places Nielsen at the centre of the FMCG/retail demand chain and at the heart of retail. Also, it gives us a pivotal role helping clients to navigate and unlock e-commerce opportunities to engage an increasingly mobile and digitally-oriented generation of shoppers.”

Nielsen will acquire all Brandbank data, working processes and ongoing client work. It will also integrate Brandbank teams across the UK, Ireland, France, the Netherlands, Poland, Czech Republic, Slovakia, Hungary, China, Thailand and Malaysia. In addition, the business is in dialogue with Brandbank clients in the US, Canada and Germany.

[Image from Shutterstock]