Nido Fortified launched a creative tribute this Motherâ€™s day by letting moms wear their kidsâ€™ love â€“ literally.
The Nestle brand partnered with local clothing company Bench Lifestyle to encourage thousands of kids to declare their heart-warming Motherâ€™s day messages via customized shirts for the aptly named â€śWear Your Loveâ€ť campaign.
With the help of dads and other family members, kids answered the question â€śWhat makes your mom #1?â€ť at the Nido website. Nido and Bench then picked the first 2,000 statements submitted and used them to create unique statement shirts.
â€śMotherâ€™s Day is a great way to make wives and mothers feel how much they are loved and appreciated by her friends and family,â€ť said Denise Chua, Nestle Philippines consumer marketing manager. â€śBeyond simply being unexpected, surprising a loved one has a long-lasting impact that leads to tighter emotional bonds with her whole family.â€ť
Each personalized statement shirt will be placed in Nido Fortified-inspired cans which will be delivered to moms as surprise packages during Motherâ€™s Day week.
Free â€śWear Your Loveâ€ť shirts may also be availed by purchasing specially marked packs of Nido fortified or Nido 3+ and redeemed at select Bench branches in Metro Manila.