Following an open tender put out last year, The National Family Council has re-appointed Asia PR Werkz for a two year period, with an option to extend for another year.
Asia PR Werkz, will develop an integrated public relations strategy to generate awareness for NFC's and MCYS' messages, programmes and services. A total of 7 agencies were involved in the pitch process.
The NFC earlier stated that it aims to garner at least SG$ 10 million in PR value over the two year period.
In a separate appointment, conference organiser Terrapinn has appointed Eastwest PR to promote its Cards Asia 2011 for the second year consecutively.