Newly rebranded 1Malaysia Negaraku logo unveiled

Prime Minister Datuk Seri Najib Razak launched a revamped 1Malaysia logo to incorporate its Negaraku campaign launched earlier this year. The new "1Malaysia Negaraku" logo has the Jalur Gemilang or Malaysian flag wrapped around the number one figure. Whereas in the old version, it was embedded inside the logo. The logo also has the word Negaraku at its base.

A day after the launch, PM Razak also posted in a morning tweet, to further announce the new logo design, urging more support on this new initiative. In his post, Razak explained that the new logo is a symbol of strength towards unity and the continuous hard work on economic transformation.

The Star reported that Razak hoped the spirit of unity, respect and cooperation that the 1Malaysia concept represents would continue with the new logo.

According to the Malay Mail, Razak shared that the rationale behind the redesign was also to avoid any confusion between its 1Malaysia and Negaraku initiatives. In February, the prime minister launched the Negaraku initiative to promote unity among Malaysians as part of the country's 60th Merdeka celebrations this year.

“As government, we see the 1Malaysia has been popularised, it has become a symbol that is close to Malaysians.[...].To avoid any confusion among the people, we have agreed to combine both of it into a single iconic symbol,” he said during the launch event, while thanking Tan Sri Lim Kok Wing and his university in designing the new "1Malaysia Negaraku" logo.