Newly merged KLWTT scores first partnership with Acoustic

Newly merged KLWTT has partnered with independent marketing cloud platform Acoustic Marketing Cloud, marking the latter's first collaboration in Southeast Asia. KLWTT aims to help marketers strategise on fully utilising the platform offered by Acoustic.

KLWTT was formed after the merger between digital agency We! Interactive and marketing automation agency KatalystM. Meanwhile, IBM's Watson Marketing rebranded to Acoustic, after separating from IBM to become a stand-alone company. KLWTT brings a decade long record in offering marketing services that are integrated with marketing cloud platforms, while Acoustic has advanced AI-capabilities and purpose-built solutions for marketers.

According to a press statement, whilst both agencies are new names in the market, KLWTT and Acoustic "promise" innovation, and also look to offer experience and track record in customer focused, data and technology driven marketing.

Jos Birken, previously CEO of KatalystM and now CEO of KLWTT, said KLWTT offers a new and vigorous approach to marketing and Acoustic’s marketing cloud is rich in functionality and advanced options. "If used to its full extent, it can make your entire marketing effort so much more effective and profitable. We help clients to do exactly that,” he added.

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