Newcomer social agency Gloo scores landmark win with 4 trophies at the MARKies Awards 2023

This post is sponsored by Gloo.

In an unprecedented feat for an all-new agency, Gloo emerged as the second-most awarded under the “Overall Media Usage MARKie” at the prestigious MARKies 2023 awards: nabbing two gold, one silver, and one bronze with its campaigns, “My Skin, My Way” and “Glow Festival 2023: Find Your Wellness High”.

Highlighting a year of impressive growth for its client roster, Gloo was also the most nominated newcomer at the event, with nine nominations marking a stellar debut year of full operations.

Gloo's exceptional performance and recognition are built on a foundational belief in establishing, growing and disrupting social currency for its clients.

The agency’s commitment to the belief that social currency is how you win in today’s social-first landscape has yielded swift and significant results for the clients nominated at the awards, such as Ultherapy, Glow Festival and Guardian Singapore.

“We are incredibly proud of the work our team has done over the past year. Our success at the MARKies is testament to our unique approach, talented team and nimble processes,” said Gloo’s managing director, Sid Kapur.

“Our commitment to staying on our feet to leverage emerging trends and ride at the top of social trends has set our team apart.”

Gloo's multiple award wins reflect its cutting-edge approach to integrating technology, creativity, and strategic insight. As a young agency, Gloo benefits from the agility and fresh insights of a start-up, but is underpinned by the know-how of seasoned industry veterans, and solid technology.

Its triumph at the MARKies bolsters its status as an up-and-coming force to be reckoned with and is just a taste of greater things to come.

In the past month, Gloo has expanded on its social capabilities, filling key growth roles with promising new talent, such as a community and growth executive, and a projects coordinator joining its 15-strong team.

“Our maiden voyage into our first full year of operations was met with challenges that we overcame with steadfast conviction through an unyielding belief in our approach,” added Michelle Tan, Gloo’s agency lead.

“These awards are not just a victory for us, but a reminder to the industry about the ever-shifting dynamics around media usage and the central role that social currency plays within those sands."

“It’s clear to me that whoever understands social climate and movements, hyper localisation and trend-spotting will be the ones who come out and stay on top, in an industry always looking for the what’s next.”

As Gloo celebrates its remarkable success, it looks to the future with excitement and confidence. The agency plans to continue its trailblasing approach, leveraging the power of people, processes, and technology to create innovative campaigns that deeply connect with intended audiences.

About Gloo:

Gloo is the next-generation social currency agency. Specialised at establishing, expanding, defending, and even disrupting social economy brands looking to position themselves as a central part of social conversations, trends and opportunities.

With our objective-driven plus data-meets-creativity approach, we help brands big and small establish themselves as segment leaders with well-positioned content; supercharged by key opinion leaders, brand activations; underpinned by world-class productions, unparalleled insights and cutting-edge technologies.

Connect with Gloo:

Website: likegloo.com

Instagram: @gloosingapore