New York’s Museum of Modern Art to open flagship store in K11 Musea Hong Kong

New York’s Museum of Modern Art (MoMA) Design Store is set to open a new flagship store at K11 Musea Hong Kong in August this year, according to an SCMP report.The MoMa Design Store will be the third store in Asia, it has two other stores in Tokyo and Kyoto. The 6,000 sq ft Hong Kong store will also be MoMa’s largest in Asia.Adrian Cheng, New World’s executive vice-chairman and general manager, is a board member of MoMa and led the introduction of the store in Hong Kong, SCMP reported.Founded in 1929, the New York Museum is one of the most influential museums of modern art in the world. Its collection of modern and contemporary art includes works of drawing, sculpture, architecture, film, and photography.According to the MoMa, every product available at its design store is exclusive and undergoes a set of eight criteria filter that the MoMA's curatorial department uses to evaluate that every item is a strong fit with its vision of good design. It has many products designed by renowned artists, such as KAWS. Hong Kong property developer New World Development has been working on developing Tsim Sha Tsui’s Victoria Dockside as a culture and arts district. Following the opening of Rosewood Hotel, K11 Musea is expected to open in the third quarter this year. It was announced yesterday that Asia’s first Festival de Cannes Film Week will be launched at K11 Musea.