New kid on the block ABrandADay marks four wins in 18 months

Creative consultancy agency ABrandADay has steadily risen to prominence over the course of its inaugural 18 months. The boutique agency’s achievements resoundingly affirmed its position as the “new kid on the block”, an accolade that shined particularly bright with its recent silver award at the Agency of the Year Awards 2023.

“We really wanted this win,” expressed the three founders with enthusiasm.

Choosing to be part of a start-up is far from a simple decision, and the diverse industry accolades provided the team with a firm affirmation that they are indeed on the correct trajectory, surrounded by the right mix of individuals.

“Our commitment to fostering mutual growth within our team was not just rhetoric; when we spoke of growing together as a team back then, we truly meant it.”

Versed in strategy, creative and digital, the agency does two things: Brand conceptualisation and brand actualisation. Its ability to bring life to brands, transform experiences, and spearhead initiatives was acknowledged with three silver, a bronze, and four finalist accolades. These recognitions spanned industry awards, including Marketing Events Awards, Marketing Excellence Awards, MARKies Awards, and the distinguished Agency of the Year Awards.

“While countless branding and marketing agencies focus on either one aspect or the other, we rise above the ordinary. It’s ingrained in our DNA to bring client campaigns to life, driving them beyond even their predefined KPIs” – Jas Seow, CEO and co-founder.

Transforming heritage into experience: DoDoLand

SILVER for Most Creative – Launch/Re-launch

The introduction of DoDo’s flagship retail space, DoDoLand, encapsulated ABrandADay’s proficiency in heritage brands. Turning it around from a retail concept to an experiential store in a short span of three months, it went beyond the transactional relationship to one that creates brand love.

DoDoLand is not just about selling products. It’s about creating an immersive world where parents can find fresh food, and children can revel in joyful play.

“Knowing the brand is one thing, understanding the people is another. We were quick to learn the brand owner’s aspirations and conceived a concept with our understanding from the ground. What we needed to create was a space where our mothers, wives and children would gather to shop and play with food. The confidence and receptiveness of our client-partner allowed us to really have fun with the project, infusing creativity into the project and ultimately leading to a triumph” – Nafe Tong, chief creative officer and co-founder.

Closing the gap between ambition and action: Senoko Energy

SILVER for Best Event Branding

BRONZE for Best Integrated Event Campaign

The launch of Senoko Energy’s sustainability master campaign, #TakeCharge, surfaced a fundamental question: How can a brand help businesses and people on their path to being more sustainable?

The agency’s approach became emblematic of how brands can articulate their commitment to sustainability and ESG (environmental, social, and governance) principles. It's more than just orchestrating an event; it’s about forging an encompassing circle of influence with collaborative partners, propelling collective efforts towards sustainability.

A journey shaped by purpose

At the core of the creative consultancy agency's foundation lies a simple principle: solving challenges through effective creative solutions. Taking a proactive stance on ESG, ABrandADay has been building its proficiency while engaging with brands on this critical front.

The agency’s nomination as a finalist for the “Best Use of Sustainability” alongside “Best Use of Influencers/KOLs” and “Best Use of Omnichannel for an Event” in the upcoming Marketing Events Awards 2023 serves as a testament to this.

“Businesses have to adopt ESG narratives sooner rather than later. I’ve observed that many enterprises already have some form of ESG initiatives going on, but they often lack the means to express it comprehensively. ESG is more than just a box to check; it’s part of the business strategy moving forward, and ABrandADay stands adept in constructing the framework,” shares Felicia Hong, business director and co-founder.

As ABrandADay continues to surge forward, a big part of the conversation today is on helping brands develop and executive their ESG narratives and strategies. Taking small steps now will help brands with their long-term sustainability plan.

With brands on board, from manufacturing and F&B to the energy and logistics sectors, the agency is excited to drive this transformative change, benefiting brands and consumers alike.

This post is contributed by ABrandADay.