BBDO hires global business director for Fonterra account

BBDO has appointed Abbe Hale as global business director across the network’s Fonterra accounts.

She reports directly to Jean-Paul Burge, president BBDO Southeast Asia and CEO Singapore and will be based in Singapore, leading a team across all Asian markets.

Abbe joins BBDO Singapore from the position of general manager at Y&R Auckland, where her position was to optimise client relationships and build and develop the account management department.

Prior to this, the majority of her 17 year career has been spent working in London and New York, most notably at BBH where she spent five years in London before heading to New York and Anomaly in 2006. In 2008, Hale rejoined BBH in New York. She brings experience with accounts such as Diageo, Sony Ericsson, Unilever, British Airways and the BBC.

“Abbe has a fabulous track record and is a proven performer on large, complex accounts,” said Burge. “Fonterra is one of our very best pieces of business and one that we have been extremely proud of for several years. I am delighted to have someone as accomplished as Abbe taking on the next chapter of this important relationship.”

Hale added, “I'm delighted to join the team at BBDO, a network which I have long admired for their commitment to drive creative and commercial excellence for their clients and I’m very much looking forward to working with Fonterra to develop and grow their consumer brands on the world stage.”