New Balance China picks DeVries Global as PR AOR

New Balance has appointed DeVries Global to lead its public relations and influencer engagement programmes in China.

The agency will support New Balance on integrated brand communication campaigns, media and key opinion leader (KOL) outreach, and social media management.

“We admire the innovative values, and the healthy and active lifestyle that New Balance promotes. We are thrilled to assist in spreading the word on New Balance to a growing audience in China”, said Andres Vejarano, Regional Managing Director, Asia, DeVries Global.