NETS has reappointed Havas Media Singapore as its media agency, following a pitch called in September which involved three other agencies.
The appointment is for a year with the option to extend for another, and will see Havas Media managing NETS' integrated media strategy, planning and buying with a focus on digital, social and out-of-home. The account is worth approximately SG$1 million.
NETS is also on the hunt for agencies to manage strategic branding, social engagement and creative production for below-the-line activities. Appointments for the remaining accounts will also be for one year with the option to extend for another.
"Havas Media Singapore impressed us yet again with the quality of its media strategy and insights. We have been partnering with the agency for the last two years and happy to continue our relationship following this pitch process," Shabrin Ariffin, head of strategic marketing and communications, NETS, said.
"We are very proud to renew our partnership with NETS as it is an iconic and progressive brand focused on delivering innovative products and services to its customers while deploying a good mix of creative, content and data-driven marketing solutions. Together with the client, we keep raising the bar in terms of driving cost efficiencies and media ROI while upping the creative ante as we go along. We are excited and very much looking forward to the journey ahead," Jacqui Lim, CEO of Havas Media Singapore, said.