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Netizens label McD’s Malaysia running out of Ayam Goreng a marketing stunt

This could be a happy problem for McDonald’s Malaysia. Recently, the restaurant apologised to its consumers on a Facebook post, for running out of its well-marketed spicy Ayam Goreng (fried chicken).

The food chain stated, that due to “overwhelming demand”, the restaurant is temporarily out of stock from 3 to 6 April, 2017.

Needless to say, netizens were not pleased with this announcement. The post went viral with angry consumers mouthing their displeasure on the social media platform.

While a few consumers were left angry, a bunch of curious customers questioned the sudden high demand for a food item which has been on the menu for a while. A few even labelled this as a marketing stunt to drive more demand, and clearly the unavailability of the product has left the consumers craving for more.

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While A+M can not really comment for sure if this was a marketing stunt, we have reached out to McD’s for a statement on the matter.

What we do know for sure, is that the F&B chain did recently release a video to promote the “upgraded” Ayam Goreng to cater to fans’ request and demand for the “perfect fried chicken”.

All I can say is (despite being vegetarian), even if this Ayam Goreng promotion is a marketing stunt, I’m lovin’ it.

 

 

 

 
Monisha Rao

Marketing Magazine Singapore
With a thirst for all things advertising and wine related, Monisha Rao spends most of her days getting to know the ad industry. Previously writing for a construction related magazine, her experience in the ad world has been eye-opening. When not behind her desk, she’s on the lookout for the best vegetarian meals in town or the next bargain getaways. Oh, she also likes candy.

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