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Netflix tests RM17 mobile-only plan in MY to understand consumer interest

Video streaming platform, Netflix has unveiled a mobile-only plan for subscribers in Malaysia. Said to be its first, Netflix users are able to subscribe to the plan through the mobile app or through the website accessed by a smartphone.

According to The Star, under this plan, costing RM17 a month, subscribers gain unlimited access to movies and shows on the platform. However, these content will only be available in standard definition (SD). The article added that there are premium plans for users looking to watch the content in high definition (HD). In a statement to A+M, a Netflix spokesperson said that the platform [in this case] is testing to understand consumer interest in a mobile-only plan, introduced in some countries.

“We are always looking for ways to make Netflix more enjoyable and more accessible to people all over the world. Generally, we try out lots of new ideas at any given time, and they can vary in how long they last and who sees them. We may not ever roll out the features or elements included in a test,” the spokesperson added. However, Netflix’s spokesperson declined to share more details about the specific countries this was being tested in.

This move follows Netflix’s recent plans to attract more users in Asia, as it tests lower priced subscription plans. Last week, Netflix unveiled 17 new Asian original productions, namely from Japan, Taiwan, Thailand, India and South Korea, during its recent content showcase called “See What’s Next: Asia”. This came in line with the platform’s aim to increase its investment in Asian storytellers.

These projects will join an estimated 100 new and returning originals across eight countries in Asia through 2019. In addition to these new Asian originals, Netflix looks to grow the content slate in India as Netflix CEO Reed Hastings and chief content officer Ted Sarandos joined performers and creators from India to announce eight more original films and a new original series.

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