Netflix Singapore has put up a tongue-in-cheek photo album on Facebook featuring attractive television characters on packaging of make-believe snacks. Named "Snack-ception", the album features four images alluding to popular shows such as series Lucifer, The Good Place, YOU, and Arthdal.
The album is accompanied by the caption: "Yo dawg, we heard you liked snaccs so we put snaccs in snacks," If you don't know what snaccs are, don't worry. You're not alone. According to Dictionary.com, snacc is an internet slang for an extremely attractive or sexy person.
The image featured Lucifer male lead (pictured) in mala-favoured cup noodles has garnered the most traction so far. The copy reads, "feels like the devil's dancing on your tongue", referencing the character who acts as the devil. Take a look at the other posts in the album.
The Good Place:
It is uncertain how Netflix chooses shows for Snack-ception, but this may be a move to drive viewership to under-performing shows. Marketing has reached out to Netflix for more information.
Netflix has been demonstrating its brand creativity in various ways recently. Earlier this month, Netflix engaged Penang-based graphic designer and illustrator Ong Lyn-Hui as one of the 18 artists globally to interpret 18 episodes from the first two seasons of Stranger Things. This is in the lead up to the launch of the third season in July. She was tasked to design a poster according to her interpretation of the Chapter Two: Trick or Treat, Freak episode in the second season of Stranger Things.
Netflix will also be launching its “Stranger Things” mobile game in 2020 as part of a wider push to extend the universe of its programming into other mediums. The mobile game will be set in “The Upside Down” realm known in the science-fiction television series, and use GPS to follow players in their exploration as the battle emerging evils.
In April, Netflix worked together with WWF to promote the message behind its Our Planet documentary series. To push out the campaign, WWF engaged Melbourne-based immersive technology studio, PHORIA to launch an experience utilising augmented reality (AR) in Singapore. Called REWILD Our Planet, the AR experience aims to augment the emotional connection users feel to each other and the planet. The installation was featured at the ArtScience Museum at Marina Bay Sands, followed by in the UK and US. The move is a joint collaboration with Netflix, WWF, ArtScience Museum at Marina Bay Sands, Arup and Google.