Netflix has changed its icon. The company on its Twitter page said in response to a user that it is not a new logo but rather the N is a new creative icon to tag along with the current logo.
@nikhilwad Not a new logo! The N is an icon and a new creative element to live with our logo. The current Netflix logo is here to stay 🙂
— Netflix US (@netflix) 20 June 2016
The icon is currently being used on both its Twitter and Facebook page and seems to better fit the square icons of the social media world – compared to its previous horizontal icon (see above).
“We are introducing a new element into our branding with an N icon. The current Netflix logo will still remain, and the icon will start to be incorporated into our mobile apps along with other product integrations in the near future,” a Netflix spokesperson said in a statement to Marketing.
According to Graham Hitchmough, CEO at Brand Union, said this is a natural step for the company from its previous rounds of identity work. It also looks to be clearly designed for mobile apps and other product integration. When asked if it might lead to confusion, he did not think so.
“They are not different logos but just different parts of an overall identity system designed for different types of touch points. Most apps don’t use entire logos,” Hitchmough added.
Jonathan Bonsey, principal creative and executive officer of The Bonsey Design Partnership said it is interesting that it is presented only on black as Netflix is often presented on white. It is important for this to work on both, he said adding most likely this will be used at the corner of screens or as an app button.
“I find it hard to believe that Netflix – it has almost become a verb – would drop such a powerful asset in favour of a single consonant. I can’t imagine ‘Let’s N and chill’ having the same appeal or meaning as the use of the full word,” Bonsey said.
Meanwhile what is even more note-worthy is Netflix’s response to the public on the icon change.
@netflix hope the new N icon comes to the iOS app! The current white square with words is an eye sore.
— ⚛ (@F_F_T_B) 20 June 2016
— Elliot Smith (@like_aNinja_) 20 June 2016
Kudos to you, Netflix!