Netflix and The Obamas ink multi-year content deal

Former US President Barack Obama and first lady Michelle Obama have signed a multi-year agreement to produce films and series with streaming service Netflix.

The Obamas will produce a diverse mix of content, including the potential for scripted series, unscripted series, docu-series, documentaries and features. These projects will be available to all 125 million members of Netflix in 190 countries. The Obamas have established Higher Ground Productions as the entity under which they will produce content for Netflix.

President Obama said that one of the simple joys of his time in public service was getting to meet  many people from all walks of life, and to help them share their experiences with a wider audience. “That’s why Michelle and I are so excited to partner with Netflix – we hope to cultivate and curate the talented, inspiring, creative voices who are able to promote greater empathy and understanding between peoples, and help them share their stories with the entire world,” he said.

“Barack and I have always believed in the power of storytelling to inspire us, to make us think differently about the world around us, and to help us open our minds and hearts to others. Netflix’s unparalleled service is a natural fit for the kinds of stories we want to share, and we look forward to starting this exciting new partnership,” Mrs Obama added.

Netflix chief content officer Ted Sarandos said, “Barack and Michelle Obama are among the world’s most respected and highly-recognized public figures and are uniquely positioned to discover and highlight stories of people who make a difference in their communities and strive to change the world for the better. We are incredibly proud they have chosen to make Netflix the home for their formidable storytelling abilities.”

Marketing has reached out to Netflix for more details.

(Photo courtesy: 123RF)