Nestum all up 'For Good Mornings'

Malaysia - In its latest ‘My Perfect Morning' campaign, Nestum is creating awareness on the importance of a nutritious breakfast, targeting young working adults on-the-go.

It runs with the theme ‘For Good Mornings', and is inspired by Nestum's ‘Right Start for a Great Day' overall campaign communicated throughout the year.

"Nestum as a brand in Malaysia has been around for over half a century and we have continuously promoted our hot cereals as a healthy and nourishing breakfast option for Malaysians," said Nestum brand manager Wan Alleena Abdullah.

"In the past year, we have been more active in communicating ‘For Good Mornings' as part of a total Nestum campaign and we will continue into 2013 with more activities for the brand," added Abdullah.

The campaign uses TV, print and digital platforms to engage and spread nutritional goodness when starting the day with Nestum's 3-in-1 range.

A Facebook campaign is currently running, calling on to consumers to send in their perfect morning pictures based on 10 weekly themes to win prizes.

"We view the digital platform as a great way to connect with young working adults to educate them on the importance of a nutritious breakfast," said Jamy Ling, Nestlé relationship marketing manager.

Mindshare was responsible for the media duties for the campaign, while Publicis and Mediacliq handled the creative and digital duties respectively.