Nestle Thailand taps JWT for digital duties

JWT Connect, the digital unit of JWT Bangkok, will handle the digital marketing duties for all of Nestle Thailand’s ice-cream business including Eskimo, Extreme, La Frutta and Lucky 13 brands; it will also take over Kitkat and Maggi.JWT Connect will also be responsible for the Nestle Thailand Corporation website, the “Good Food, Good Life” community website, and Nestle’s “dek Thai dd” website, which promotes a healthy lifestyle for children.“Nestle understands the growing importance of digital marketing," Hansa Wonsiripitack, business director at JWT Connect said."Thai consumers are spending more time on social media and online, and it’s critical that brands connect with them, in an impactful way, in the digital space.”