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Nestlé tucks into healthy snack food market as Hongkongers pursue healthier lifestyle

Nestlé tucks into healthy snack food market as Hongkongers pursue healthier lifestyle

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Consumers in Hong Kong are spoiled for choices. When they step into a shop, it’s easy to see new and sometimes innovative products. The phenomenon is applicable to the snack food market in the city as well.

However, snack food manufacturers are facing fierce competition to win the hearts (and stomachs) of customers, while one of the prerequisites of grabbing their attention is to satisfy their appetite and offer them enough choices.

Consumers care more about their health nowadays. Apart from doing enough exercise, many of them choose to boost their wellbeing with healthy snacks.

“The snack food market here in Hong Kong is very energetic with numerous choices that are locally produced or imported from overseas countries. Consumers welcome innovative ideas, making the city a great place for brands to introduce fresh and unconventional new products,” said May Chung, general manager of Nestlé Hong Kong.

As local consumers are placing more emphasis on their health, Nestlé Hong Kong has found out that plant-based food is becoming more popular in recent years.

To tap into this consumption habit, Nestlé Hong Kong has introduced Nestlé Fitness, a product range with snacks and beverages made with whole grains, as well as high-fibre and plant-based ingredients. 

It’s not only in Hong Kong that consumers care more about their health - the same phenomenon happens in other Asian countries as well. Chung said the plant-based beverage market still keeps rising as Asia is the key driver of this with about 60% of global plant-based beverages consumption taking place here according to a market research.

The addition of the snacks and beverages is built on the theme “Colour Your Life with the Healthiest.” With eye-catching packaging inspired by natural ingredients, this product range aims to resemble the brand’s passion for a healthy lifestyle. 

“For our consumers, these bold colours can also represent the attitudes they crave, including the desire for fitness, knowledge, identity, health, and the environment,” Chung added. 

Apart from the product range’s attractive packaging, Nestlé Hong Kong can also leverage influencers’ reach as many of them are pursuing a healthier lifestyle and post images on healthy dining habits and staying active on social media platforms.

Nestlé Hong Kong plans to roll out more healthy products later this year. The already-launched products are only the first step to arouse consumers’ awareness of healthy snacks.

“At Nestlé, we are striving to offer tastier and healthier products to consumers. We foresee the wellness trend will be a hot pick in the Hong Kong market and in line with our purpose to unlock the power of food to enhance quality of life for everyone, today and for generations to come, we hence decided to bring in a range of Nestlé Fitness snacks to the Hong Kong market,” Chung concluded. 

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