Nestlé Hong Kong has launched an e-shop to better meet customers' needs and elevate their shopping experience.
In partnership with OMD, Nestlé Hong Kong hopes to foster a better understanding of consumers’ needs and preference, and to create more meaningful and sustained consumer interaction with the brand. OMD has used the e-shop's unique features and digital marketing expertise to innovate the digital consumer journey in online shopping.
Leveraging advanced Google Analytics conversion tracking and purchase analysis for the website and audience analysis, OMD can give a more in-depth review of e-shoppers' interactions with Nestlé Hong Kong's e-shop.
The insights can help the company improve the consumer experience and product engagement in real-time across all Nestlé brands in Hong Kong.
"With around 40 different brands under Nestlé Hong Kong’s portfolio, we are enabling consumers to have access to quality products of multiple Nestlé brands via a convenient one-stop platform, giving them a new brand e-shopping experience," said May Chung, general manager of Nestlé Hong Kong.
Gary Wong, managing director of OMD Hong Kong, commented, "Nestlé Hong Kong leads the way for multi-category brands in digital. We are honoured to partner with them to create market-leading media work for Hong Kong."